Modern Persuasion Strategies

The Hidden Advantage in Selling

by Donald J. Moine (Author), Eric Lofholm (Author), John H. Herd (Author), William Herman (Foreword), Mike Parsons (Foreword)

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About The Book

Unlock the secret to powerful, effective selling with Modern Persuasion Strategies: The Hidden Advantage in Selling. This essential guide dives deep into the sales psychology and persuasion techniques used by top-performing sales professionals and entrepreneurs to consistently close high-ticket deals and build lasting client relationships.

Written by renowned sales experts Dr. Donald J. Moine, Eric Lofholm, and John H. Herd, this book reveals the art and science behind power-based selling—a method that transforms the way you connect with potential clients, handle objections, and inspire trust. Whether you're a seasoned professional or new to sales, this book will empower you to increase your sales mastery, refine your closing techniques, and achieve measurable growth in your career.

Inside Modern Persuasion Strategies, you’ll discover:

  • Step-by-step sales strategies that elevate your communication skills and boost client engagement.

  • Proven methods for building client rapport and establishing credibility from the very first interaction.

  • Advanced tactics for overcoming objections and reframing common concerns with confidence.

  • A comprehensive approach to LinkedIn for sales, where you'll learn how to optimize your profile and use targeted outreach to attract new leads.

  • Practical tools to develop a winning sales mindset, cultivate resilience, and stay motivated in competitive markets.

Through real-life examples, easy-to-follow exercises, and actionable advice, Moine and Lofholm guide you through the critical elements of influence in business and high-performance selling. Gain insight into persuasive language patterns, the psychology of decision-making, and power-based strategies that drive results. This book goes beyond basic sales tactics, giving you the knowledge and tools you need to excel in B2B sales, entrepreneurial ventures, and complex negotiations.

Transform your sales career with this in-depth manual on mastering influence, building relationships, and achieving peak performance. Whether your goal is to boost your numbers, build a loyal client base, or position yourself as a thought leader in your industry, Modern Persuasion Strategies is your roadmap to sales success.

Perfect for sales professionals, business owners, and aspiring entrepreneurs, this book is packed with practical tips, insights, and sales training tools that you can implement right away. Join thousands of readers who have transformed their sales approach with the powerful strategies inside Modern Persuasion Strategies and take your career to the next level.

What Client Says About This Book

Tarrent-Arthur Henry

Modern Persuasion Strategies is not just another sales book—it’s a game-changing masterclass in the art of influence and persuasion. Dr. Donald J. Moine, Eric Lofholm, and John H. Herd have packed this book with high-impact techniques used by elite sales professionals to close deals, build trust, and create lasting client relationships.
What sets this book apart? It goes beyond the basics and dives into power-based selling, advanced objection handling, and persuasive communication strategies that can instantly transform your sales results. Whether you're a seasoned sales expert or just starting out, this book will equip you with the tools to sell smarter, close faster, and dominate your industry.

Key Takeaways:

  • ✅ Proven step-by-step sales strategies that actually work
  • ✅ Cutting-edge persuasion techniques backed by psychology
  • ✅ Expert insights into LinkedIn sales optimization
  • ✅ Powerful mindset shifts to crush competition and stay motivated
If you’re serious about skyrocketing your sales and mastering the hidden advantage in selling, grab this book NOW!

Tarrent-Arthur Henry

Modern Persuasion Strategies is not just another sales book—it’s a game-changing masterclass in the art of influence and persuasion. Dr. Donald J. Moine, Eric Lofholm, and John H. Herd have packed this book with high-impact techniques used by elite sales professionals to close deals, build trust, and create lasting client relationships.
What sets this book apart? It goes beyond the basics and dives into power-based selling, advanced objection handling, and persuasive communication strategies that can instantly transform your sales results. Whether you're a seasoned sales expert or just starting out, this book will equip you with the tools to sell smarter, close faster, and dominate your industry.

Key Takeaways:

  • ✅ Proven step-by-step sales strategies that actually work
  • ✅ Cutting-edge persuasion techniques backed by psychology
  • ✅ Expert insights into LinkedIn sales optimization
  • ✅ Powerful mindset shifts to crush competition and stay motivated
If you’re serious about skyrocketing your sales and mastering the hidden advantage in selling, grab this book NOW!

Tarrent-Arthur Henry

Modern Persuasion Strategies is not just another sales book—it’s a game-changing masterclass in the art of influence and persuasion. Dr. Donald J. Moine, Eric Lofholm, and John H. Herd have packed this book with high-impact techniques used by elite sales professionals to close deals, build trust, and create lasting client relationships.
What sets this book apart? It goes beyond the basics and dives into power-based selling, advanced objection handling, and persuasive communication strategies that can instantly transform your sales results. Whether you're a seasoned sales expert or just starting out, this book will equip you with the tools to sell smarter, close faster, and dominate your industry.

Key Takeaways:

  • ✅ Proven step-by-step sales strategies that actually work
  • ✅ Cutting-edge persuasion techniques backed by psychology
  • ✅ Expert insights into LinkedIn sales optimization
  • ✅ Powerful mindset shifts to crush competition and stay motivated
If you’re serious about skyrocketing your sales and mastering the hidden advantage in selling, grab this book NOW!

Tarrent-Arthur Henry

Modern Persuasion Strategies is not just another sales book—it’s a game-changing masterclass in the art of influence and persuasion. Dr. Donald J. Moine, Eric Lofholm, and John H. Herd have packed this book with high-impact techniques used by elite sales professionals to close deals, build trust, and create lasting client relationships.
What sets this book apart? It goes beyond the basics and dives into power-based selling, advanced objection handling, and persuasive communication strategies that can instantly transform your sales results. Whether you're a seasoned sales expert or just starting out, this book will equip you with the tools to sell smarter, close faster, and dominate your industry.

Key Takeaways:

  • ✅ Proven step-by-step sales strategies that actually work
  • ✅ Cutting-edge persuasion techniques backed by psychology
  • ✅ Expert insights into LinkedIn sales optimization
  • ✅ Powerful mindset shifts to crush competition and stay motivated
If you’re serious about skyrocketing your sales and mastering the hidden advantage in selling, grab this book NOW!

About the Author

Eric Lofholm is a Master Sales Trainer who has taught his proven sales systems to thousands of professionals around the world. He is President and CEO of Eric Lofholm International, Inc., an organization he founded to professionally train people on the art and science of selling.

Eric began his career as a sales failure. At his first sales job he was put on quota probation after failing to meeting the minimum quota two months in a row. It was at this point that Eric met his sales mentor. After being professionally trained Eric achieved his quota and eventually become the top producer at that company. Eric went on to become the top producer at 2 more companies prior to starting Eric Lofholm International.

Eric is a naturally gifted teacher. For over 14 years Eric has been sharing his proven sales increasing ideas with people all over the world.

Eric believes that selling equals service. He also believes in working towards mastery of the fundamentals of lead generation, appointment setting, and delivering a high quality presentation.