If you are a financial advisor, insurance professional, professional speaker, entrepreneur or business owner, you have probably heard of Donald Moine. Donald is credited with being one of the founders of the field of Sales and Marketing Psychology. He wrote the first Ph.D. dissertation in America on sales superstars and built expert models to teach their powerful influence strategies to others. Donald began actively trading the stock markets in 1974 while an undergraduate at the University of California.

In 1982, Dr. Moine and John Herd wrote the first book on neuro-linguistic programming (NLP) applied to sales and marketing. This book, Modern Persuasion Strategies, published by Prentice-Hall in 1983, went on to become a business best-seller in more than one dozen countries. Donald was a student at the University of California at Santa Cruz when fellow student Richard Bandler and professor John Grinder originally developed NLP.

Dr. Moine has been hired by dozens of major corporations around the world to help with special marketing projects. His sales and marketing projects have led to documented sales increases of more than $9 billion for his clients. More importantly, his clients have been able to expand their businesses and create several thousand new jobs in a variety of industries. One client alone (Home Federal Bank) booked an additional $1 billion in new assets beyond all projections over an 18-month period of working with Dr. Moine, two of his partners and four of Dr. Moine’s consultants. Home Federal was able to save 927 formerly threatened jobs.